Olf Studio Reimagines Hypebeast for Its 20th Anniversary

When Hypebeast approached Olf Studio to help shape its 20th anniversary visuals, Rodolfo Hernández and Matteo Vessella saw an opportunity to reinterpret a platform that had influenced them for years. Our visual language comes from all the things we grew up with, Hernández says. Video games, movies, anime, contemporary art. We take pieces of each world and connect them until the image feels like us.Rather than rely on symbols or direct references, the duo leaned into emotion. Vessella explains,...